Punch Magazine and Marshall McLuhan

PUNCH MAGAZINE

This example from Punch Magazine alludes to the Shakespearian text, A Midsummer Night's Dream. It makes a political statement through the use of the classic, cartoon, Uncle Sam.

MARSHALL MCLUHAN

Was a Canadian scholar, who specialised in media theory. He quoined the phrased "The medium is the message", which related to the relationship between medium and the message, and how the medium influences how a message is perceived. He proposed that the medium itself should be studied, not merely what the medium carried. The medium also effects society not only the content which the medium carries. He stated that the content on the medium had no effect on society, but the medium itself was the major influence. He stipulated that television would have the same effect on society no matter what types of programs were showing. He was highly controversial, and will always be remembered for his media theories.